Important Information

• All Dealer's Den slots are 10 x 10 Booths which include one (1) 8'x30" table and 2 chairs. Additional 6' tables can be requested at an additional $10 each, subject to availability and space constraints.
• Applications for all vendors will close on May 4th, 2025, selections will be made shortly after.
• Power available upon request for additional fee.
• Dealers not accepted may be placed on a waitlist.
• Dealer Booths can be split between two approved vendors, see application for details.
• Dealer's Den booths that use canopy tents or other roofed structures are required to possess a smoke detector and fire extinguisher in their booth per venue requirements. Smoke detectors + fire extinguishers will be available to rent together for $10.
• Registration is not included in the price.

Pricing & Space

More information about our Night Market applications can be found here: Night Market
More information about our Artist Alley applications can be found here: Artists Alley

Selection Process

To help make the Dealer's Den great for Attendees and Vendors, we are looking for a variety of vendors and high quality offerings. For this, our process will be a jury selection, not a first-come, first-serve. With that in mind, feel free to take your time with the application as everyone will be reviewed equally.

Fandom Reputation

Another part of the AFC selection process includes fandom history. AFC may deny an application if a Vendor has a history of negative behavior, either online or in person. This includes but is not limited to, failing to deliver commissions, legitimate buyer bewares, etc.

Hours of Operation (Subject to Change)

Thursday (Setup Only)

• Setup: 5:00 PM - 11:00 PM

Friday

• Setup: 8:00 AM-12:00 PM
• Sponsor+ Access: 12:00 PM-12:30 PM
• Public Hours: 12:30 PM-6:00 PM
• Dealers Close: 7:00 PM

Saturday

• Setup: 9:30 AM-10:30 AM
• Sponsor+ Access: 10:30 AM-11:00 AM
• Public Hours: 11:00 AM-6:00 PM
• Dealers Close: 7:00 PM

Sunday

• Setup: 9:30 AM-11:00 AM
• Public Hours: 11:00 AM-5:00 PM
• Teardown: 5:00 PM-1:00 AM

Rules & Information

• No Racist, sexist, or otherwise hateful material permitted.
• Offering sales/services of illegal nature in California prohibited.
• Adult material outside of age restricted areas must be censored and kept away from minor's eyes. All genitalia must be censored/covered while being displayed. If complaints are made or censorship is not adequate you may be asked to modify or remove items.
• No AI Generated images/artwork or Third Party items. Traced, stolen, plagiarized, and bootleg material is strictly prohibited.
• Your display must not impede on other artist's space or comfort. Loud music, flashing lights or other sensory intense displays must remain within a reasonable level. If complaints are made or there are other concerns you may be asked to modify. Displays must not infringe upon walkways.
• Please do not encroach on your neighbor's space behind the tables as well. This includes but is not limited to any tubs, suitcases, inventory, personal items, etc.
• You are not permitted to affix items to walls/drape. You must use your own displays.
• Do not tape any signage to the floor.
• Changes to layout may be made right up to the day of the convention during setup.
• Treat Convention loaned tables, chairs, equipment with respect. Vendors will be held accountable for damages to loaned items that occur during the event.
• The Dealer's Den/Artist Alley is a professional place of commerce. You are expected to treat fellow artists and their equipment with respect.
• You are required to follow California Sales tax law.
• Sales of food items within the vendor room and general con space is prohibited. Including items produced in cottage food settings/kitchens.
• No balloons or floating/flying objects are permitted within the building. There are fire detection beam sensors in the ceiling that will activate if interrupted by an object.
• You may not bring any of the following items into the convention center: Firearms, alcohol, weapons, flammable or incendiary items (other than candles and incense), any food/drink items, or anything illegal or prohibited in the state of California or the city of Ontario California, any drug paraphernalia, and any items containing actual cannabis/CBD.
• Vendors are responsible, within reason, for any damage to Venue/AFC property and/or equipment loaned to them due to inappropriate use. Venue/AFC property and equipment may not be modified in any way, including but not limited to: holes, chips, markings, paint, glue, or damage due to rough or inappropriate behavior. AFC and the Ontario Convention Center are not liable for any personal injury or damage to equipment or property caused by the inappropriate use of Venue/AFC equipment, such as falling while standing on a chair or table. Please use the provided equipment responsibly.